Mamma has been watching Feather and Noise rise from humble beginnings from back in 2013 and we are so proud of what Ali has achieved in that time.

She has always championed making it easy for women to find clothes online that suit, and accommodate for all shapes and sizes and tastes.

And now, she has now taken it a step further with the opening of the magnificent flagship boutique in Yarraville. This is a lovely space you can come and spend some time in. You will not be rushed out the door, and you will be welcomed with lovely staff, some fresh tea plus beautiful clothing, jewellery and footwear and accessories.

The range is vast and there is always something new in store - from casual trackies, jeans, shorts and t’s to corporate styles and everything in between.

Mamma LOVES having Emily - their in-store stylist - come help with styles and colours and pick out what may suit best. For $25 you can have her as your on personal stylist for a whole HOUR. That hour goes QUICK but is so much fun. Oh and that fee is redeemable in store. So good.

There is plenty of space to bring in prams - and even the hubby has a couch here where he can rest his weary legs while you do a little fashion show - because, you deserve it.

You can also still order online and pick up in store, or of course get delivery!

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